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I design clarity for complexity.
At scale.

I build things that help people make decisions. I've been designing enterprise, AI-augmented, mobile, and platform experiences at global scale for 25+ years. I've been through the hype cycles. I keep what works.

I'm a hands-on individual contributor who can also rally teams when it matters. I don't chase noise. I solve real problems, ship solid work, and move on to the next hard thing. Human-centered. Systems-aware. No nonsense.

5M+

Daily users served

25+

Years of experience

20+

Products shipped

Enterprise SaaS AI-Native Platform Design Design Systems Research-Led Accessible Responsive Mobile Apps

Illustration of Ahren Gerber

Selected work

Case studies.

20+ product launches across AWS and enterprise SaaS — platform design, AI-native systems, analytics, and quality infrastructure.

Featured work

Amazon Web Services · AWS Darkroom

Unified UX
Insights.

Five tools. One broken loop. A single analytics surface built from strategy through to production — reducing cross-tool session chaining by 38% and onboarding 81 AWS service teams in the first 90 days.

5→1

Tools consolidated

38%↓

Session chaining

81

Teams onboarded in 90 days

Analytics AI-Assisted Data Viz Research-Led

Read the case study ↗

Unified UX Insights dashboard — a unified analytics surface for AWS service teams, showing service overview metrics, trend charts, and NLP-driven insight cards

AWS Console Nextgen

Amazon Web Services

AWS Console Nextgen

Reinvented the Console as an AI-orchestrated workspace — organized by intent, not services.

AI-Native GenUI Experience Architecture Design System

New accounts: startups

Core modalities

Omega

Amazon Web Services

Git to deployed infrastructure in minutes. AI-accelerated onboarding for startups. Launching 2026.

AI-Native Onboarding Startups

Instrumented to measure time to first deployment

Lightbox

Amazon Web Services

Five fragmented quality domains unified into a single launch-readiness system.

Quality Systems Platform Research-Led

Clarification threads

Median time to insight

Shift Approvals

Shift Approvals

Redesigned shift approval as a structured decision workflow — reducing cognitive load for 5M+ daily users.

Enterprise SaaS Decision Design Research-Led

Journey Insights

Amazon Web Services

Journey Insights

Unlocked cross-service behavioral visibility, reshaping how AWS teams prioritize and improve customer workflows.

Analytics Systems Design Research-Led

Stakeholder groups

Visibility unlocked

Experience Architecture

Structural reinvention of how people work inside complex systems. Modality design, workspace models, universal toolbars.

AI-Native UX

GenUI, conversational flows, workflow presentation rules, trust signals, structured AI response frameworks.

Analytics & Data Viz

Signal hierarchy, Sankey-style journey flows, metric surfaces, role-adaptive dashboards, telemetry-grounded design.

Design Systems

Modular panel architecture, artifact loading zones, adaptive content regions, legacy compatibility, token-driven theming.